There is a common notion that you should never judge a book by its cover, but let’s change that here. You can judge a packaging by its label itself. The artwork that is present in the packaging of your product is equally important.
Artwork management is the management process that manages the artwork within large food, beverage, and consumer packaged goods in a systematic way. Companies need to take artwork management quite seriously since negligence towards it can result in brand inconsistencies, unexpected delays, or even regular mishaps, which eventually leads to a bad reputation of the company.
But some widespread myths are floating about the industry of artwork management, and we are going to debunk them today. We will address each one of them so that you can take better care of the entire process and understand artwork management’s importance. Let’s get started with the five most common myths of artwork management.
Myth 1: Companies Cannot Change the Existing New Product Development Processes Anymore
Over the years, manual work was the most prevalent option for managing artworks. Managing processes via emails and spreadsheets was the most common way of keeping track of every product packaging. But this approach can lead to confusion and a haphazard mess as well in the worst-case scenario. Why? This is because, without automation, spreadsheets are stagnant. The manual filling is quite a perpetual process — keeping track of every edit, approvals, changes, comments, and multiple review cycles is a tedious job.
And the fact is that manual processes and spreadsheets are simply not built to manage such complex artwork processes. Therefore, automating the entire process can do the trick.
Take a step back and think differently. The process of suddenly changing the entire process may seem daunting, but it can favorably impact the overall efficiency. Preferably have an outline or overview regarding the whole process of artwork management in the company, including the stakeholders, responsibilities, and the approvals for each packaging.
Once you have every detail within your reach, identify the gaps, and then implement some basic changes in your NPD process to improve the workflow. Over the years, companies have finally understood that spreadsheets are not the best way to work and, therefore, switching to centralized and comprehensive packaging artwork management software that allows them to automate and streamline the process thoroughly.
Previously it was just a single guy who was responsible for reviewing the artworks each time. Instead of that, you can extend the review cycle to multiple counts before it moves to the next phase of stakeholder. Each stakeholder will have a definite set of tasks with a clear understanding of their work of reviewing. Thus, review the entire process and check if your current project management is ideal for your organization and make the necessary interventions.
Myth 2: Collaboration is a big fuss and not worth the efforts
When packing the artworks, communication within the departments, colleagues, and external vendors and retailers can be a catastrophe. Email communication, however very prominent, might not be the best option for managing the complex processes. Relying on only email communication and spreadsheets is surely the worst mistake your company can make. Emails tend to be overlooked and unopened for days, which results in the delay in the approvals and processes. Emails also have a high probability of getting mixed up. With so many numerous mails, checking each and every mail is not a feasible option.
The real fact here is, the right collaboration can transform the entire workflow. How? Real-time collaboration and structured workflows are among the few basic things you need, and you are good to go. With an automated system, you have a transparent overview of each stakeholder. This will also enable the stakeholder to view the product details and the life cycle. This way, your external partners will have a transparent view regarding the entire process that is carried out. Along with that, the updates will be caught up accordingly. Therefore, internal and external collaboration is probably the best thing you can do to your company for profit in the long run.
Myth 3: You Cannot Get It Right the First Time
As mentioned before, repeated entries, changes, and proper version differences can be quite confusing. There is a high probability that you might miss out on some things eventually. This is complete profligacy.
Now once you replace the old spreadsheets and automate the entire workflow during the early stages, you have a better chance of dealing with it the right way the first time itself. The world being digitized at such a fast pace can help you build workflows with all necessary packaging requirements already incorporated even before the first draft of the artwork. Great right? Once you have the entire prerequisites lying in front of you, you can automatically begin the packing process
.The artwork management process highly requires real-time tools and software that bring visibility regarding the changes. This ability to track editings can help you to get the entire thing right in the first place easily!
Myth 4: Making Translations is Overwhelming
Translations are quite common in this industry, and having confusion while managing them is another more prominent addition. You may end up sending the same content repeatedly unintentionally. Some companies even have their professionals that deal with the translations and critical phrases. But managing such a humongous task of translations is indeed time taking and tiring. Then what is the better way here?
Although translations are tough to manage, using the right tactics can significantly reduce stress. How? The main priority here is managing everything under one central location. There are integrated translation libraries available on the market with impeccable features like version control, ap[provval management, and the list goes on. This idea of a centralized translation library will help in improving the efficiency to a significant extent efficiently.
Myth 5: Content Search is a Time Taking Process
With hundreds and probably thousands of products with packaging variations each day, things get immensely complicated and messy. Searching for that good old artwork from ages is very tough. With so many updates within each artwork, can you figure out which one is the final updated version? All of this piles up one by one and makes the entire process of management even harder.
To prevent such a situation, you can house all the files and the packaging stuff directly to the company that has purchased it and paid for the in house. And once the vendor has finally finished with the packaging and everything is approved, you can load them into the digital library in the same system. This digital asset library will provide exclusive access regarding the oldest to the latest files and artwork versions easily within a single place. And in this method, approval and search of content are the easiest and the quickest!
All of these myths should be held accountable for the mismanagement of artwork in the companies. Having the right artwork management solutions can significantly ease the entire process and provide better efficiency and profit. It lowers the overall costs, reduces mistakes, and many more. The list of benefits is perpetual. Automated artwork management is the future. Therefore, it is evident that switching to this basic software and tools can drastically improve the entire scenario.