An organization requires hard work and patience to succeed. Even after that, some organizations still face a few struggles here and there that might delay their product launch or other internal processes.
Imagine you have a company, and you have spent all your time and efforts to make the best design or innovation. You spend millions of hours perfecting and developing those artworks. You make the products go through multiple rounds of verification and approvals, and the product is all set to dispatch. But then you get the last-minute hassle of packaging and labeling — a few errors, and you are doomed! This can be a significant reason for your product launch or delivery getting delayed, resulting in a wrong impression on the opposite end. According to Statista, the global art market value was approximately 64.12 billion U.S. dollars in 2019, which is quite considerable. Thus, any mistake can make you lose in this competitive industry by a significant margin.
The struggles could be anything ranging from transportation to packaging. And thus, we will be addressing 5 ways to combat the common hurdles or pitfalls of artwork packaging.
Better Transparency
The entire process of artist packaging requires collaboration and clarity. Different teams have different roles in an organization or brand, like design, branding, sales, labelings, and many more. The primary requirement is proper communication and transparency. This will prevent significant errors that might creep in because of any employee out there who might have confusion.
There should be centralized project tracking involved in the entire process. This will summarize the task and will help in managing and tracking the team adequately.
Asset management
There are countless assets at every stage of artwork production and packaging. Handling them is a struggle for the managers. For example, the artwork requires your brand or company's logo to be imprinted on the package. If you do not have the logo or the specified images stored in a single place, how will you be able to find them during artwork packaging?
Opt for a cloud-based digital asset management library that will act as a repository for all the designs, logos, and other vital resources. In this way, all the resources will be readily accessible and handy for the quick packing and dispatching process. Such software also offers additional security, and only specific authorized users can access it.
Status Tracking
During a fine art packaging process, there are other processes simultaneously going on. An entire team of people are responsible for the operations and have everything on their hands. In case any apprehensive mistake or something gets missed by an employee, your company will suffer. This will also delay the overall shipping process. Furthermore, there are timelines and deadlines to adhere to. Thus, keeping track of them and speeding up the process without compromising quality is another essential factor.
You can also incorporate automated software to take the lead here. This software will ensure that each process is thoroughly checked and approved before sending it off to the next stage. This will help you plan the next steps accordingly to meet the deadlines and complete the entire process within a limited time.
Version tracking
During the artwork packaging process, numerous changes might have taken place. Inevitably, the file will have multiple versions. Every time a designer changes the logo or labeling, there should be real-time updates for everyone, which will help everybody stay updated with the changes and implement accordingly. Since teams work on multiple projects and several files, keeping track of every version of every file is an absolute necessity. This will help in having better clarity on every design iteration or even new changes. Having a clear understanding of all the changes and rectifications will help in the speedy process of approval.
Proofreading Artwork
When you are done with all the fundamentals, giving that last touch is essential to ensure that everything is perfect. Why? You never know that you might miss out on something during the entire process unintentionally. And this can cause costly wasted packaging and more useless expenses to redo the entire process. It is quite common among various companies that they might dispatch the product or artwork, which might have some errors, which can be of tremendous loss! Thus, proofreading before dispatching is the safest option here.
Proofreading is something that most companies or brands avoid during all the packaging art processes. Typos, spelling, grammatical errors, and what not! These can make you look unprofessional and will sabotage the brand's perception and sales. Thus, proofread adequately, and make sure that you go through every portion and be attentive to the entire artwork before starting with the packaging process.
Delegate the proofreading work to a partner or colleague before sending them off. This will act as a backup process and will be of additional help if you missed something during the review.
Wrap Up
With this, we wrap up the list of the top 5 ways on how you can avoid artwork packaging hurdles. Such packaging art hurdles and artwork difficulties are very common. But taking the necessary steps will help you save from contingencies.
These processes have benefited many organizations. A good and disciplined process will aid in a faster approval process. It will also ensure that the packaging is top-notch with no compromise in the safety standards or compliances. Thus, don't wait for any further and involve these crucial steps today for a convenient artwork packaging process.
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