Modern workplaces have been forced to evolve on the accounts of the recent technological advances and the ongoing pandemic. All aspects of the workplaces have been affected; some more than others. Recruitment is one aspect that has been affected the most because of the major and disruptive shift in how work gets done.
As a result of these major shifts in working, Slack got to materialize its tagline “Where Work Happens” as work started happening on tools and software like Zoom and Slack.
Soon, remote working became the new normal which opened many doors and opportunities for innovation in recruitment. There have been major transformations in the expectations from recruitment and businesses have leveraged the power of software and artificial intelligence to define the way forward for recruitment.
Besides this, there are many other trends that are defining the recruitment industry. Let’s dive deep to explore these trends and how they are changing the ways people hire and get hired.
Top 5 Global Recruitment Trends of 2021
The talent market is highly competitive and not just for job seekers, but for employers as well. To attract and retain the best talent, you need to have a compelling employer brand.
When you have an excellent employer brand, you can get 50% more qualified applicants. Not only that, but it also helps in reducing the hiring cost per applicant.
If we have to put employer brand in an equation, then it will be the addition of the company’s reputation, popularity, and employee value proposition (EVP). Employee value proposition means the integration of employee engagement with branding in order to improve the efficiency of the candidate attraction and retention approach. Like in the USA, according to Universum, the top EVPs are team-oriented work or team collaboration, respect for people, and inspiring purpose.
Let’s see how you can build an effective employer brand to attract the best talent.
- Define employer branding goals – They can be anything, from attracting more job applicants to building trust with current candidates.
- Build a persona of your ideal candidate – This helps in sending the targeted messages to the talent you want to attract for the current job openings.
- Define employee value proposition – EVP can be anything from compensation, perks to culture and environment. Here’s a quick guide to help you get started with defining your EVPs.
- Select the channels to promote your employer brand – This will depend on where your target talent spends most of their time. Measure the success of your employer branding efforts by using HR analytics and measuring tools.
Remote working and remote hiring
In 2020, most of the businesses shifted their entire workforce to remote working when the pandemic hit the entire globe. Employees, as well as employers, took their time to adjust, understand, and get used to this new way of working. Once everyone got settled, employees proved that most of the businesses can continue to operate as usual even remotely.
While the office spaces are going to prevail for many years to come, candidates are going to expect a high level of flexibility in their working arrangements before accepting any job offer. And since you will be hiring for remote positions, your recruitment team will have access to a wider talent pool.
Everyone has gotten used to remote working, but the recruitment teams are still trying to get a good hang of remote hiring. So, here are a few best practices to follow when hiring for remote positions.
- Adopt a virtual hiring process but make sure to not compromise on candidate experience.
- Source remote talent from the specialized job boards for remote working like WeWorkRemotely or Remote.co.
- Pay attention to their communication skills as remote work highly depends on the employee’s ability to communicate and comprehend information.
- Evaluate your current hiring strategies and evaluation process and make changes if needed to hire effectively for remote positions.
AI and Automation
According to Career Builder, around 72% of employers predict that many aspects of their talent acquisition process will be automated within the next decade. And they are not wrong. With the speed at which artificial intelligence is transitioning from the ideation stage to the application stage, the entire recruitment process might get automated in the near future.
The reason AI and automation are going to be the defining trend for the recruitment industry is that by opting for HR automation solutions, companies can simplify, streamline, and speed up their entire recruitment process. Not only that, but such solutions also help companies save around 17% in hiring costs and 26% in staff hours.
The aim of bringing automation and artificial intelligence in recruitment is to improve the efficiency of your recruitment team and free their time so that they can focus on high-yielding activities.
Upskilling current employees
It’s quite evident that we are in the middle of a tech talent shortage, all thanks to the pandemic-induced business trend of becoming tech companies. Every company is now using technology in one or more aspects of its operations.
As a result, upskilling current employees is going to be big in the coming years. It is a great way to retain talent with high potential and fill the skills gap if any. Also, upskilling your current employees would help you scale your business extensively without having to bear the huge costs associated with scaling.
When you make efforts to educate and upskill your employees, they feel valued and happy which, in turn, makes them more productive and loyal towards your company.
Unless you have to fill a position urgently, upskilling your current workforce is the best way to fill any major positions in your company.
Diversity and inclusion
We saw a significant cultural shift in 2020 which put diversity at the forefront of recruitment once again. As an employer, if you have not yet included diversity hiring strategies in your hiring strategies, then you are going to lose out on terrific talent. Also, not focusing on diversity and inclusion, you might appear a brand that doesn’t care which is a huge put-off for good talent out there.
Not only will you lose any chance to hire exceptional talent, but also there are chances you might end up losing your current great talent to the employers that care.
To ensure your recruitment process is inclusive, follow these expert tips:
- Make sure your job descriptions are inclusive
- When sourcing for talent, widen your search pool by including diverse groups and pools of talent
- Design the application process with inclusivity and diversity in mind
- Ensure the fairness of your short listing process
- Prepare an inclusive interview process and make reasonable adjustments as and when required to make interviews more inclusive and diverse
On a closing note
The entire race of humanity underwent major changes after facing one of the most brutal events in 2020. And so did the recruitment industry. But now, the dust has settled, the new normals have been defined, and everyone is back to work.
What will unfold when we see these trends materializing in the coming years would be interesting and definitely better than before. The businesses that are pivoting with these new normals and trends will be ruling their markets soon.