is the most crucial division of a company. One good hire and your business can skyrocket. Likewise, one bad hire and your company can go into the drain.

Having said that, we know that there’s no perfect process to dig deeper into the swarm of applications and find the best match. But that doesn’t mean that you can’t do it.

With time, companies have started employing new-age technologies and tools to source, vet, and hire the best talent. It has brought up many ways to achieve targets. It has given many options which once sounded impossible.

Augmented reality has already made its mark in marketing and technology industry verticals. But you must be wondering how augmented reality can help in recruitment?

And, this is what we are going to discuss in this blog. Here are x ways augmented reality is transforming the space.

1. Showcasing the employer brand

A company needs to showcase its vision, mission, and core values to recruit the best talent. And augmented reality helps them do so. With the help of AR, companies can present themselves in an immersive experience to the potential hires.

Companies like you can use AR at job fairs to portray what the potential hires will get if they join your company. By doing this, the candidates will get familiar with what they will get if they join your company.

A screening process having AR will be more exciting than the standard skill assessment screening on the phone. Such interviews can help candidates to better assess whether the candidates possess soft skills and other intangible qualities which make them ideal for the position.

VR experiences, as part of a well-rounded interview process, can help determine how different candidates may react to real-life on-the-job challenges, or gauge their comfort level in difficult situations. Besides, with AR, you can determine how the candidates will react to the on-the-job challenges and gauge their comfort level in a difficult situations.

Hershey leveraged augmented reality in 2014 to give an experience to the potential hires that what it looks like working in the company.

 2. Testing candidate skills

Artificial reality helps in finding employees with the right skill set through gamification. A game helps you move from the traditional methods of recruitment. Gamification helps you find the right fit. You might wonder how?

  • Playing games require people to be committed to their tasks, thereby enabling them to think whether making such an effort is worth their time. This activity will give more refined applications as only serious candidates will make the effort to play the game.
  • gamification makes the entire process fun and interactive, while giving you an opportunity to assess the candidate’s actual skills and abilities.

Jaguar used mixed reality for their process. While they were hiring electronic and software engineers, the car manufacturing giant partnered with Gorillaz to develop an AR game that tests candidates using code-breaking games. This was a great recruitment strategy as a greater number of people applied for the open positions. This also gave an opportunity to Jaguar to keep a tab of the people who performed well in the game and shortlist them for the next rounds.

Simulation not just helps in hiring the right candidate, it also helps in attracting and evaluating talent. By using gamification, you can attract suitable people to your company. Besides, you can teach the new recruits different skills which they may need to do the job properly.

3. AR can help interviewers test spatial skills

Well till now we’ve seen how recruiters can make positions attractive for the candidates but what about the selection process? With the help of AR, companies can pick the most suitable candidates. The more effectively the company can pick the right candidates, the better it will be for the company.

With the help of AR, you can easily gauge a candidate’s spatial skills. You might have found your desired candidate but it’s difficult to gauge their skills until a task hasn’t been assigned to them. So, you can be certain for making a compelling offer to them. With AR you can improve these shortcomings.

This helps companies to simulate real-time situations. For example, you can offer an augmented reality environment motion graphics and asked the potential candidates to build the product from scratch. as they proceed, you can ask them about their thought process and see how they navigate in three-dimensional space.

4. Sharing the work environment

Displaying a positive workplace culture is crucial to recruit the best candidates. Many companies tend to show a relaxed and flexible atmosphere where employees are free to explore new opportunities and work on their own terms. Using augmented reality, you can showcase your work culture to potential candidates. You can also build interactive experiences that show the potential hire all the things that your workplace offers.

General Mills used this strategy to give recruits a feel of what it’s like to work in their company. Hence by using AR, you can enhance the candidate experience a notch up.

Besides, AR is extremely helpful in mobile recruitment. A study by Inc shows that 9 out of 10 job seekers apply for jobs using mobile devices. Hence, it’s imperative to have top-notch mobile experience to draw candidates to your job vacancies.

5. Offers hands-on training

In many industries, the safety of employees is a primary concern. In the industries where the manpower has to constantly deal with hazardous materials, augmented reality can play a crucial role in the safety training procedures. In industries where employees need to take risks to operate machines, handling equipment, and other things, AR can be really useful. Companies can develop AR-enabled training modules which can help them to get the job done without actually working in that hazardous environment. This is helpful for chemical, heavy machinery and such industries with life-threatening procedures. For example, you can make your employees understand about fire breakouts with the help of AR which eventually helps in curbing accidental cases.

Are you going to use AR for recruitment?

VR is still expensive – and it privileges companies that can spend big bucks. For now, companies should focus on the immersive experience aspect virtual reality promises to deliver in the future. How can recruiters create a real-world simulation for the candidate? Talent Trials from Vervoe are just one option. Augmented reality, a similar, though less expensive and investment-intensive option – can give recruiters the ability to showcase short presentations or office tours. This year is predicted to be a big year for VR; savvy recruiters should keep an eye on how this technology develops in the coming months.

AR has immense potential to transform the recruitment space. And, it will be quite fascinating to see how companies are using AR to their advantage. However, it’s still ni the nascent stage. In the years to come, we can expect more companies to jump the bandwagon can use for their recruitment.